Urban Outfitters ventures into the bridal business

Most RetailWire panelists agree with my opinion (below) that there is a big “space” in the bridal business for a national player like Urban Outfitters with a different point of view:

Bridal is a huge category but a very fragmented business on a national scale. David’s Bridal may be the only player in the industry well-known to consumers, and there is a market space between David’s and bridal salons. Urban (and J. Crew, for that matter) will bring a different design and pricing point of view to the category, and Urban in particular can be expected to deliver a more contemporary point of view.


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