TJX and the “new normal”

There have been several discussions recently on Retail Wire about the “new frugality” and whether this kind of shopping behavior will benefit players like TJX over the long haul. I believe so, and here’s my recent opinion:

TJX is the best operator in the off-price retail space. It has an opportunity to pick up market share from weaker stores in the same segment. More importantly, there is a big difference between the merchandise assortments available at competitors like Burlington compared to the product at TJ Maxx in particular. The “new normal” of consumer behavior has tapped into a growing segment of “aspirational cheapskates,” and I agree with TJX that this new shopping habit isn’t going to die off anytime soon.


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