TJX and the “new normal”

There have been several discussions recently on Retail Wire about the “new frugality” and whether this kind of shopping behavior will benefit players like TJX over the long haul. I believe so, and here’s my recent opinion:

TJX is the best operator in the off-price retail space. It has an opportunity to pick up market share from weaker stores in the same segment. More importantly, there is a big difference between the merchandise assortments available at competitors like Burlington compared to the product at TJ Maxx in particular. The “new normal” of consumer behavior has tapped into a growing segment of “aspirational cheapskates,” and I agree with TJX that this new shopping habit isn’t going to die off anytime soon.

Advertisements

0 Responses to “TJX and the “new normal””



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s





%d bloggers like this: