Macy’s e-commerce efforts paying off?

I recently commented (via RetailWire) about Macy’s apparent success driving sales through its website. Here’s my observation:

Macy’s has been very aggressive in the past year about using e-commerce to drive sales to its website as well as its stores. I received several e-mails per week about free shipping and other offers intended to drive traffic to their site, and I also found that their assortment is much broader and deeper than some of their traditional department-store competitors. So it’s not surprising that Macy’s is seeing results from its efforts…the only surprise is the number of competitors who haven’t caught up.


0 Responses to “Macy’s e-commerce efforts paying off?”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: