What’s in store for Valentine’s Day sales?

Retailers can expect to see modest gains for Valentine’s Day, just as they did for holiday shopping. There’s a sense among consumers that “the worst is over,” despite high unemployment, especially compared to the mindset a year ago of being at the edge of a precipice. And jewelry turned out to be one of the strongest categories at retail during 4th quarter — jewelry is a traditional driver of Valentine’s Day business, so this year’s holiday results should be upbeat.


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