Target’s “The Great Save” strategy

Note: I made the following comment on RetailWire before seeing (in Target’s print advertising) that the in-store content was more appropriate to the “club pack” strategy than I originally thought:

There is nothing wrong with “The Great Save” as a way to reinforce Target’s value position. And it’s also a good idea to find a new use for the “swing space” that Target has devoted to its “international collection” of furniture for the past few years following Christmas.

However, if the online assortment of bargains is any indication of the execution of “The Great Save” strategy, the actual success of the strategy is less certain. (Check it out at the Target website.) It’s a very strange assortment of everything from closeout handbags to remaindered books (“Air Warfare from WWI to the Present Day,” anyone?) But there is very little display of the sort of large sizes and multipacks of commodity items that send customers flocking to competitors like Costco.

Advertisements

0 Responses to “Target’s “The Great Save” strategy”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s





%d bloggers like this: