Cures for a tired-looking store

In today’s Retail Wire discussion, Bob Phibbs (a fellow panelist) discusses signs that a store is aging and tired — and ways to fix it. My comment focuses on how to address the bigger issue of corporate “best practices” leading to tired-looking stores:

Many of the points Bob brings up are opportunities for multi-store chains, not just individual stores, to look more updated. It’s not just a matter of the age of the buildings or fixtures…it’s just as much an issue of corporate mindset. If the store is lacking in visual consistency (signage and display), these are probably issues in brand-new locations as well as older ones. Equally, both older and newer stores are likely to look cluttered and hard to navigate if headquarters doesn’t embrace best practices in assortment planning and inventory control. Finally, the oldest store in a chain can look spot-on if there is good management discipline in that location.


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