What’s in store for Black Friday this year?

The “fearless forecasters” of Retail Wire sounded off the week before Black Friday about what to expect this year, in terms of results and in terms of reporting on the subject. Here’s my point of view, you can compare it to what really happened:

Clearly the retail sales from the last few months point toward a “less bad” Christmas than in 2008, and in some cases we can expect to see positive comps against very tough comparisons. It’s a valid point that the overall sense of economic gloom will hang over reporting about retail sales, but keep in mind that some of that gloom is justified by an extremely high unemployment rate and overall sense of anxiety. I’m sure we will also see fewer “visuals” of crowded store openings on Black Friday, driven largely by Walmart’s decision to open a day early. The national mood is not good, but we should expect to see at least a flat holiday shopping season…not a disaster.


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