Linens n’ Things: Showing a pulse in Canada?

I would echo the same comments I made a few months ago, when Brain Trust panelists talked about the web-only “play” being made to keep the Linens n’ Things name alive. By the time somebody attempts to revive the brand in the U.S., the damage has already been done to the brand because of the Chapter 11 filing and the sudden closing of hundreds of stores. Jump-starting the brand in the future assumes that desirable real estate is still available (maybe so). It also assumes that surviving competitors (from Bed Bath & Beyond to Kohl’s) haven’t absorbed all the market share (maybe not). Linens n’ Things may have enough brand equity left to “start over” in Canada but it can expect rougher sledding in the U.S. if it tries to stage a revival.

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