What’s the job of today’s store manager?

This makes an interesting discussion alongside yesterday’s Retail Wire blog topic: the increasing role of market-sensitive merchandise content among national retailers. The question is whether store managers ought to be the drivers of that content (as in the old days of JCPenney) or whether those content tweaks need to be driven by central management and smart information systems. If you believe in the latter model, then today’s store manager needs to be focused on good execution as long as the appropriate market-specific product is in the store. This means getting out of the office and getting one’s nose out of reports. The winning retailer will deliver more customer-centric results if the store management team is paying attention to the nuts-and-bolts of replenishment, checkout efficiency and other front-of-the-store experiences.


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