JCPenney tries text-message coupons

To some extent, texting coupons to customers is a smart move by JCPenney because it reaches customers through “new media” that probably don’t pay much attention to “old media” anyway. Newspaper readership is falling fast, especially among the generation of consumers being targeted for a more interactive sales promotion like this one. Coupons by phone, text messages about sales events…all the wave of the future provided that the customer doesn’t view it as a disruption or invasion of privacy.

My only caveat to JCP is the overuse of coupons in the first place. Running sale events with a constant overlay of coupons on top of sale prices that might not be so compelling in the first place is not getting Penney the type of comp sales increases it is looking for.

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