Martha Stewart meets Home Depot

A brief comment on today’s Retail Wire blog about the new agreement between Martha Stewart Living and Home Depot stores. New categories like home decor and office organization will start appearing soon at Home Depot under the Martha umbrella. My opinion? It’s a good move:

A good move for both companies: It gives the Martha Stewart brand a more credible outlet (by far) than Kmart, and it gives Home Depot a strong umbrella for launching new product categories. Moving into organization and other “soft home” businesses also helps Home Depot push back against Lowe’s more upscale brand positioning. Finally, it looks like one more step in the continued irrelevance of Kamrt.

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