Toys ‘R’ Us meets “Cash for Cribs”

Toy’s ‘R’ Us is taking a cue from the successful “Cash for Clunkers” program, by providing a “trade-in” allowance for a new car seat when you return an old or damaged model to their stores. My opinion:

This initiative is definitely a good idea for a few reasons: First, it reminds shoppers that Toys ‘R’ Us is the “category killer” in this business, regardless of the competition from discounters like Walmart. Second, the program provides a legitimate public service (and good PR) by getting older and potentially defective car seats out of the market. Third, and most importantly, it should drive sales of high-ticket goods at a critical time.


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