Target cuts the website cord with Amazon

On the subject of Target cutting its website ties with Amazon, here’s my opinion from a recent Retail Wire post:

Surely Target is big enough to devote the resources required to drive its own website instead of outsourcing it. There is a volume risk, however, in losing some of the “product placement” linkage on the Amazon site itself. As an online shopper, I have found the online experience not quite consistent with the bricks-and-mortar store, so this becomes a real opportunity for Target…as long as it puts the effort behind a “best in class” site.


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