Barnes & Noble’s push into e-book retailing

You probably caught the announcement last week that Barnes & Noble is pushing hard into digital delivery of books, and trying to provide meaningful competition to Amazon’s Kindle. Here’s my take:

I agree with my fellow Retail Wire panelists: I’m not sure whether this move gives B&N a chance to overtake Amazon’s lead but it certainly helps them remain relevant. Digital delivery of music and movies has changed the landscape of traditional retailing in these categories, and book retailing is headed in the same direction. As devices become smaller and more powerful (think about the trend toward netbooks), B&N has a chance to capitalize on the trend without being tied to one specific “machine” like the Kindle. Good move!


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