Fast-casual food: Time for more full disclosure?

This week, Retail Wire panelists had a chance to discuss a new consumer study. It shows that customers may give lip service to “eating healthier” at fast-casual restaurants but don’t follow through. My contention is that more “truth in advertising” on the menu might affect behavior:

Consumer behavior in fast-casual restaurants might be different if customers got a clearer picture of the calorie content of some popular menu items. This has gotten news coverage recently, and frankly some of the numbers are appalling.

The truly health-conscious are probably not going to eat often at Chili’s or Applebee’s, anyway. And there’s always a strong argument that the consumer has a right to choose, whether the food is good for you or not. But are these types of restaurants providing enough information for a more educated (and healthier) decision? I don’t think so.


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