Tastes like chicken…

Fast food restaurants are retailers, too…so this week’s Retail Wire comment on KFC’s move to sell more grilled chicken was interesting to write:

It’s hard for KFC to fight its own image as a purveyor of fried foods, and its own marketing of items like the Big Bowl (take a look at the nutritional info on their website) doesn’t help. But KFC is first and foremost in the business of selling chicken, and in order to gain market share it needs to figure this out. At this point, McDonald’s buys more chicken than beef from its suppliers and other fast-food chains have reinvented themselves in a similar way over the years. To ignore this trend will keep KFC in a box (or a bucket) and will really hamper its growth potential in the future.

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