Sears’ “strategies du jour”

Retail Wire panelists were asked today to comment on two new strategies at Sears: The addition of layaway, and the “KidsVantage” program that guarantees product against unusual wear and tear. I’ve been critical of Sears in the past, because they are not addressing the fundamental problems with their business, and today is no exception:

I’ve said it before and I’ll say it again: Sears’ latest competitive moves are attempts to paper over the reality of their tired-looking stores and assortments. Layaway by itself isn’t a bad idea, and it differentiates Sears from its more upscale competitors like JCPenney and Kohl’s — both of whom have more compelling merchandise stories to tell. But it’s no substitute for fixing the fundamental problems with the business while the company continues its endless search for a new (and newly empowered) CEO.

As to the KidsAdvantage program: What retailer with any sense would prevent a customer from returning shoddy goods for credit? And why would Sears even want to draw attention to the fact that its kids’ clothing might not stand up to normal wear and tear?

Advertisements

0 Responses to “Sears’ “strategies du jour””



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s





%d bloggers like this: