FTC over-reaching on Whole Foods case

Regarding the announcement of a “settlement” between the FTC and Whole Foods:

This entire exercise was a waste of time and resources (time is money) on the part of the FTC. Unfortunately, Whole Foods surely absorbed a lot of legal and other costs too. I argued a year ago, along with most other panelists, that the FTC was defining the competitive landscape for Whole Foods too narrowly by focusing on market dominance in the “natural foods” category, while ignoring all the sales of organics being driven by traditional grocers, supercenters, and so on. To close the books on this incident by forcing Whole Foods to shutter another 12 stores (on top of the original 19 they closed anyway) may be a symbolic victory for the FTC, but surely they have better things to do with their time.


1 Response to “FTC over-reaching on Whole Foods case”

  1. 1 Mitch March 10, 2009 at 11:18 pm

    You might find the arguments in Natural~Specialty Foods Memo on FTC and WHole Foods of interest.

    They were on top of extensively.

    link: http://www.naturalspecialtyfoodsmemo.blogspot.com


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