Where’s my Snuggie?

I can think of a few reasons why the Snuggie is selling, both at its own website and at retailers like Walgreens:

1. It’s cheap: Let’s face it, buying two for 19.95 (plus S&H) is a deal, and even at the single price of 14.95 at Walgreens, it still represents a value.

2. It’s a new idea: Sure, it may be nothing more than a robe worn backwards, but somebody had to think of it, right?

3. It’s trend-right: The cocooning trend was already alive and well when the Snuggie was launched, and the trend has only been magnified by the recession.

Put all of these issues together, and they still don’t explain why the Snuggie has become a household word. Sometimes a tacky infomercial can cause a lightning strike in terms of popular culture (“I’ve fallen, and I can’t get up”) and this is one of those times.

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1 Response to “Where’s my Snuggie?”


  1. 1 Bouis March 6, 2009 at 10:16 pm

    Great article, Richard!


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