With the benefit of hindsight, here’s my take (from RetailWire) about the crop of commercials aired during the recent Super Bowl:
A pretty mediocre bunch of ads this year. The beer ads were particularly disappointing compared to past years, when audiences looked forward to Bud Light spots in particular. Dogs sell, along with babies and chimps, but some originality is is order. (Best exceptions: The Acura and Chevy truck commercials.) It’s possible that my enjoyment of the game was spoiled because the Packers weren’t playing.
Because Chrysler ran its spot with Clint Eastwood during halftime, this probably didn’t end up with much polling data. But there is no doubt that this was the most striking ad of the evening, and destined to be talked about even if it never airs again. To put a political spin on it, this would make a great reelection commercial for the Obama campaign.