Ralph Lauren: Why does the brand still work?

A brief comment (below) from RetailWire about Ralph Lauren and why its brand management has been among the best in the business:

Ralph Lauren is a great example of a brand that has stayed true to its aspirational position. It has successfully addressed different retailers’ price point requirements (as well as the higher prices in its own stores) while keeping a very consistent “lifestyle” point of view. It’s an object lesson to other consumer brands: You don’t have to reinvent yourself every year to stay fresh and relevant.

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